To relaunch Goodyear’s fastest tire to the market, we tapped into one of the most universal feelings in the world: the need to go really, really f*&^ing fast. Because fast isn’t just a phase — it’s a feeling we chase our entire lives.

What started as something I scribbled in the speaker notes of a dead script slide became the global platform line for the fastest street tire on earth.

Featured in Little Black Book, AdAge, Breaking and Entering, and my personal favorite publication, Tire Business.