Goodyear
Organic Social
We ran Goodyear and Goodyear Racing’s social accounts for a full year.
In 2025, I didn’t know WEC from IMSA.
A year later, our followers had nearly doubled and I would start a fistfight over certain NASCAR drivers.
In 2025, I didn’t know WEC from IMSA.
A year later, our followers had nearly doubled and I would start a fistfight over certain NASCAR drivers.
We took Goodyear’s feed from this...
..to this.
We turned their testing grounds in rural Texas into a content gold mine, linked up with the hypest car shows in NYC, hit the streets and filmed content around the city, made tire posters worthy of bedroom walls — and did a whole lot more to keep this rubber on the road.
Here’s a bit of what we cooked up.
We turned a test driver's vacation into a buzzy job contest — while showing off the performance of our new Eagle tires.
