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Goodyear
Organic Social

Picture this: it’s 2025, you’re a copywriter who doesn’t own a car and thinks WEC and IMSA are federal agencies, and suddenly you’re on a team running all of Goodyear and Goodyear Racing’s socials.

One year and a couple hundred thousand followers later, a 125-year-old brand had the internet's attention. And now I have strong opinions about NASCAR drivers.




We took Goodyear’s feed from this...





..to this.







We turned their testing grounds in rural Texas into a content gold mine, linked up with the hypest car shows in NYC, hit the streets and filmed content around the city, made tire posters worthy of bedroom walls — and did a whole lot more to keep this rubber on the road.

Here’s a bit of what we cooked up.





















We turned a test driver's vacation into a buzzy job contest — while showing off the performance of our new Eagle tires.








Oh, and we challenged a certain viral blimp to a showdown. Thanks for the shoutout, Complex.



P1T CREW 4 lyf ❤️

AGENCY: BBH USA
GCD: Alanna Watson, Felipe Pavani
SOCIAL STRAT: Sarah Rubel, Jasmine Cordew, Anna Nokku
ACCOUNT: Michael Mancino, Hannah Korn
ART DIRECTOR: Aubrie Cardon
COPYWRITER: Dillon Hansen